Tuesday, April 7, 2015

Advocates Want Restaurants to Stop Catering to Young Diners with Kids’ Menus

From The Washington Post: 
All that was left of Julia Washington’s seared-scallop entree were the baby artichokes. The 10-year-old speared one with a fork, eyeing it with curiosity and contempt.

“I don’t know about new things. I don’t know how they taste,” the fifth-grader from Upper Marlboro said at the restaurant Equinox. “It looks like a mushroom. I don’t like mushrooms.”
Julia is a typical child. She loves mac and cheese, fried shrimp, ice cream. But she couldn’t order from the kids’ menu that night, because Equinox has no kids’ menu. The restaurant’s chef, Todd Gray, does not believe in kid food.

“With the right encouragement, kids will eat anything,” Gray said.

Most restaurants don’t give children many choices: chicken fingers. Tater tots. Or bland, cheese-laden pizza, accompanied by a cup of limp fruit salad. And some parents are getting tired of it.

“The idea that there is different food for children drives me nuts,” said Lynn Fredericks, founder of Family Cook Productions, an organization that teaches healthful family eating. She recently launched the Kids Food Reboot, a campaign to get restaurants to adapt their kids’ menus to rely less on frozen french fries and other beige fried foods and more on healthful, fresh and — most important — interesting choices for young diners. Given the chance to eat, say, spaghetti squash or broccoli rabe, children will rise to the occasion, Fredericks says.

“Children will eat other foods. They will,” she said. “It’s just about how you present it.”

She has enlisted several chefs across the country — among them such TV personalities as Mary Sue Milliken of “Top Chef Masters” and Arlington’s David Guas of the Travel Channel’s “American Grilled” — to adapt dishes on their regular menus to be more suitable in portion size, spice level and nutritional content for kids. She also asks them to add a “touch of whimsy” in the form of, for example, a sesame-seed face on a hard-cooked egg or a rainbow of vegetables with cauliflower clouds: Eating vegetables, she says, should be just as much fun as eating chicken nuggets. It’s starting out small, but Fredericks and the chefs involved plan to recruit others to the cause.

“To have a hamburger is not bad. To have mac and cheese is not bad,” Fredericks said. “The problem, inherently, is not what each of those things is. It’s perpetuating the separateness of what kids eat.”

Kids’ menus began in the era of Prohibition, when restaurants were eager to recoup lost liquor revenue by tapping a new demographic. The Waldorf Astoria Hotel in New York was among the first to have one, and, like other kids’ menus it inspired, it was laden with healthful but bland foods. By the 1970s, when processed foods took hold, kids’ menus of fried chicken and french fries, now ubiquitous, began their ascent — at least in the United States. In much of the rest of the world, kids eat the same food as adults.

“Kids are infamous for loving ketchup and pasta and other foods that they will gravitate towards if you allow them to,” said Guas, chef -owner of Bayou Bakery in Arlington. “You have to remember to be creative when preparing foods for kids, or else you’ll lose their interest.”

He knows: Like the other chefs who are helping launch this campaign, Guas is a parent. Although his two sons might possess more sophisticated palates than the average child’s, they still have their likes and dislikes.

For Bayou Bakery’s “little yat’s” menu, he has adapted his turkey-meatball dish into a smaller portion served atop spaghetti squash. Other options include turkey sandwiches, a veggie-laden mac and cheese of the day and, yes, a hot dog.

At the more upscale Equinox, Gray has long offered half- ­portions of kid-friendly dishes such as house-made pappardelle pasta or roast chicken. When dealing with a child diner, servers can rattle off kid-friendly options — like the grilled polenta over fall ratatouille that he created for the Kids Food Reboot. But often, Gray will improvise something based on what the child requests.

“Sometimes it makes us a little crazy, because they start putting steak on top of noodles. We never say no,” he said. “The pickiest stuff is that they don’t want stuff ‘touching.’ He also tempers the spice level: You dont want to blow some child over with tons of garlic and rosemary. You’ll find that kids don’t want scallions and mint put on fish. I like to serve everything on the side, just to be safe.”


Not all children are afraid to eat their vegetables. Recently, food-oriented Web sites have been inspired by the idea of children eating like adults and have sent them to fancy restaurants to capture their viral-video-ready reactions. They don’t always love what they’re served. The Bold Italic, a San Francisco online magazine, sent a child to the renowned French Laundry (“It looks really not good” was a 4-year-old girl’s assessment of caviar), and the New York Times recently made a video of second-graders reviewing the $220 seven-course tasting menu at Daniel. After they complained about Daniel’s squash ravioli (“This looks like soap”), chef-restaurateur Daniel Boulud told the kids, “Next time, we’ll do macaroni and cheese,” and they all cheered.