Thursday, March 15, 2012

POCKET FACTBOOK FOR 2012


  • $81,687 was the sales per full-time non-supervisory employee in 2010.
  • 52% of adults said they would be likely to utilize an electronic payment system at their table if it was offered by a full service restaurant.
  • 38% of adults said they would be likely to utilize a Smartphone application if it was offered by a quick service restaurant.
  • 72% of adults said they are more likely to visit a restaurant that offers locally-produced food items.
  • 57% of adults said they would be likely to utilize an option of delivery directly to their home or office if offered by a full service restaurant.
  • 41% of adults said they would be likely to utilize a self-service ordering terminal if it was offered by a quick service restaurant.
  • 57% of adults said they are more likely to patronize a restaurant that offers a customer loyalty and reward program.
  • 28% of adults said they are likely to choose a restaurant they haven’t been to before based on information on social media such as Facebook.
  • Restaurant industry job growth outpaced the overall economy from 2000 to 2011.